In today’s data-rich environment, an Artificial Intelligence (AI) solution that can understand and extract value from content automatically is incredibly valuable. Do you want to know what people are saying about your company’s new product launch on social media? Do you want to know the sentiment behind their posts – whether they were angry or satisfied? Do you want to study different personality types among internet users to offer more targeted products?
Regardless of your industry, customer base, or corporate challenges, AI can help you create a competitive advantage, increase productivity, and boost revenue. AI solutions can integrate into numerous business practices, streamline workflows, provide valuable insights, and enrich the daily tasks of many professionals.
With the advent of Artificial Intelligence and advanced data analytics, companies have the opportunity to move from being “data-driven” to “insight-driven.” To achieve this, they need to make effective use of unstructured data, such as texts and documents, a challenge that can only be met with efficient platforms.
Leader According to Forrester Research
A 2018 study conducted by Forrester Research compared different AI-powered content analytics platforms. The evaluation considered eight vendors, and each offering was tested and analyzed based on 22 criteria, grouped into three categories: current offering, strategy, and market presence. The study also included vendor surveys, product demonstrations, and customer reference surveys.
Three IBM tools were evaluated: Watson Discovery, Watson Explorer, and Watson Natural Language Understanding. They were recognized as standouts, achieving the highest possible score in 16 of the 22 criteria. A key differentiator for IBM in the Forrester evaluation was the extraction of complex concepts, such as demonstrating emotion, effort, and intent analysis. Receiving the highest possible scores in analysis, breadth and depth of functionality, and cloud focus, IBM ranked first overall in Strategy and Market Presence, and in the most advanced position of the Leader quadrant.
Artificial Intelligence for Your Business
IBM Watson, IBM’s Artificial Intelligence platform, offers several APIs that can greatly simplify work within your company. Here are a few:
Watson Discovery – Cognitively searches and analyzes content to identify patterns, trends, and insights for better decision-making. Unifies structured and unstructured data, using AI-based reasoning strategies. Allows the solution to locate answers based on the context of the question – not just the words in the analyzed documents.
Watson Explorer – Content analytics platform that can reveal trends and patterns from unstructured and structured data. Great for improving decision-making and customer service.
Watson Natural Language Understanding – Enables developers to easily and quickly extract and analyze metadata from unstructured text. The tool offers various enrichment options for natural language processing, including the incorporation of custom models. Easily embeddable API that analyzes text to return entities, keywords, relationships, overall sentiment, and emotion of a document, and natively understands text in thirteen languages.
Natural Language Classifier – This classifier uses machine learning algorithms. You create and train a classifier, and it applies that classification to new data inputs. A real game-changer!
Tone Analyzer – Analyzes the tone of content. Great for improving customer relationships.
Personality Insights – Identifies personality characteristics of people in social media, corporate data, or other digital communications. Great for understanding profiles and offering suitable products and services.
For your Artificial Intelligence needs, count on the experts at Stefanini Scala. They are at your service.
