Through a partnership with Scala, focused on Analytics, the VR Group consolidated the brand’s new data-driven platform.
São Paulo, October 2022 – How can you unlock the full potential of millions of available data points and extract “capital” from them to boost business? What type of evolution is essential to understanding and utilizing the power of data in the best way possible within a large organization’s operations? Starting with these questions, VR sought a partnership with Scala, a Stefanini Group company specializing in Processes, Analytics, and Artificial Intelligence applied to optimize results, and in 2020 began its successful journey to become a data-driven company, meaning with a focus directed towards a large data repository with direct access from all companies in the Group. And the results are numerous.
Among the challenges overcome were ensuring a single, reliable database, promoting the scalable migration of the on-premise data architecture to the cloud (with the incorporation of Microsoft Azure solutions), building a new pipeline from scratch, including the creation of a new data area, in addition to consolidating all data into an organized and governed data lake. All of this while following the strict data visualization rules for each company in the group. And what emerged from these listed points was a completely robust and dynamic new platform, developed with Business Intelligence (BI) systems, Data Engineering, Infrastructure, DevOps, Applied Data Science, and Data Governance.
The results are already being felt through reliable and accurate data, especially to support quick decision-making and real-time issue resolution, from a strong, agile, and powerful analytics environment capable of generating more advanced and elaborate analytical models.
In this partnership, Scala provided support with all its technical knowledge and the company’s extensive experience in data architecture and structuring. Now, all companies in the VR Group (VR, PontoMais, Globall Points, and Audaz) access the repository in a user-friendly and intuitive way on the same database, according to the access permissions determined by the governance established by the Group.
In VR’s frenetic daily routine, it was possible to understand the journey of those mainly involved in work operations, for example, in dealing with commercial establishments, speeding up the generation of reimbursements, closing guides, guiding new services, understanding, based on the selected data, the profile of the establishment and providing an active approach by the VR service team. The incremental gain was quite solid and significant.
The implementation has also brought more flexibility to more than 3 million customers, as the company has been able to gather its thousands of data points, improving the analysis of information about its services and facilitating the worker’s journey, both in their grocery shopping and in dining at restaurants. “Our goal is to expand this digital journey across all fronts of our businesses. And having greater maturity in this area of data analysis will bring fundamental insights for identifying the main needs in our area of operation,” says Renato Teixeira, Executive Director of Products and Platforms as a Service at VR.
“Our relationship built with VR over previous projects gave us the endorsement to embrace this grandiose implementation, which will undoubtedly have a positive and definitive impact on projecting the Group for greater growth,” highlights Filipe Cotait, IT Director at Scala. “The consolidation and organization of data are essential for the transformation of business in companies,” concludes Cotait.
